The ADA Team: MD Howard Corner and GM Alice Frost discuss ADA's knockout year
From The K’s and EsDeeKid, to Sonny Fodera, Nemzzz and beyond, ADA had a truly remarkable run in 2025 – and there’s more to come this year. Here, Music Week meets managing director Howard Corner and general manager Alice Frost to explore the secrets to their unique way of working records from all genres. What follows is an examination of how their business operates and an explanation of why, for them, hits aren’t the be-all and end-all…
WORDS: ANNA FIELDING ...
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