Another year, another huge sync for the Yuletide spot that always gets everyone talking...

WORDS: Ben Homewood

Even at a time of constant change in the industry, the John Lewis Christmas campaign remains a constant, a marker in the Q4 calendar and a guaranteed talking point.

This year’s spot features Alison Limerick’s original version of 1990 club classic Where Love Lives and a pared back cover by Labrinth, as a son gifts his father a vinyl copy of the single, ...