With the plethora of platforms for artists, Cirkay works to create greater fan interaction...

Artists are increasingly looking for new ways to forge a closer connection with fans. Cirkay is a new initiative that aims to provide artists with that direct, secure access across multiple online platforms via a ‘digital key’. Their Fan Pass enables the sharing of exclusive content, experiences and privileges for those fans who sign up annually.

Jenn Morgan, head of product at Cirkay, suggests that the ...