Former Kobalt UK & Europe sync boss David Wille is now the London-based chief exec of Swedish music & tech firm MAIA Universe, which has secured deals with Sony Records UK, Sony Music Publishing and Warner Chappell, plus investment from Max Martin’s MxM. Here, he talks untapped sync revenue, the power of influencers and AI music... 

WORDS: Andre Paine 

What problem in sync are you helping to solve for artists, songwriters and rights-holders?

“The volume of demand for ...