In 2025, sport’s union with music is so strong that sporting events without some musical tie-in would be unthinkable, but this wasn’t always the case. In fact, Shoot Music, formed in 2008, has played a pivotal role in establishing the music industry’s links with sport, via sync, live performances, bespoke recordings and more. Here, Music Week meets founder Tom Roberts to chart the history of the company and quiz him about life as the architect of a bridge between ...