Isekai's the limit: Inside the rise of label 'built for new-gen artists'
Isekai Records’ co-founders have spoken exclusively to Music Week about their global ambitions, viral impact and independent ethos – and the AI row over their biggest hit.
The London-based label, which launched with US partner Broke Records in 2024, is set to pass a billion streams across its catalogue. It follows viral success for their first release, Embrace It by Ndotz, and the global impact of dance hit I Run by Haven.
Isekai co-founders Ewan Jenkins and Jack Mangan ...
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