TikTok’s promotion and distribution platform SoundOn has scored another hit.
UK rapper and songwriter Tkandz has entered the Top 30 with Now Or Never (with Cxsper). In the latest Midweek charts, consumption is up almost 20% week-on-week.
It follows the success of tracks including WizTheMc's Show Me Love, which has now had over nine million TikTok creations and over 15 billion views. The single is certified platinum in the UK.
Tkandz, who has 160,000 TikTok followers, is signed to Everything's Yours Entertainment, and distributed by SoundOn and promoted on TikTok and other platforms.
The track is now a global viral breakout hit: it has over 1.5m creations and 3.36bn video views on TikTok. The platform’s community has adopted it as a global anthem for ambition, self-belief & positive change, motivational content, and also as a soundtrack to football montages (including by Paris Saint-Germain).
In the UK, it is the highest-placed rap track. It is also at No.12 in the Germany Official Chart, Top 10 in Austria, and debuted at No. 136 on Billboard’s Global Ex-US 200 Chart.
Now Or Never marks a defining moment for UK rap, showing just how far homegrown talent can travel when it's given the right platform
James Cattermole
On Spotify, Now Or Never is in Spotify's Top 100 most streamed tracks globally, and is the highest streaming global rap track currently on Spotify. Tkandz is the only UK Rapper in Today's Top Hits (Spotify's largest playlist) and also one of only three UK artists in their Rap Caviar playlist (the others being Central Cee and Skepta).
James Cattermole, head of label services EMEA at SoundOn, said: “Now Or Never marks a defining moment for UK rap, showing just how far homegrown talent can travel when it's given the right platform. Tkandz & Cxsper are exceptional new artists, and it’s been incredible to see their record resonate with audiences worldwide. The success of Now Or Never reflects an outstanding global effort from the SoundOn team, underlines the power of TikTok as a platform for music discovery and promotion, and that – inevitably – great music always rises to the top.”
John Vigorito, owner of Everything's Yours Entertainment, said: “Now Or Never represents what happens when driven creatives unite behind a shared vision – it’s pure energy, focus, and ambition in one track. We’re grateful to SoundOn for their support in helping take this record to the world. Everything’s Yours Entertainment is here to stay, and this is only the beginning.”
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