TikTok is rolling out music insights platform TikTok For Artists.
“The new platform provides artists, their labels and their teams with data and insights which can help them better connect with the global TikTok community, promote their music, and drive success both on and off the platform,” according to a statement.
TikTok For Artists provides daily updated analytics dashboards which display detailed data about the performance of an artist's music and posts on TikTok, as well as insights into how the community is engaging with the artist and their music on the platform.
The tool has been designed with the goal of helping artists and their teams boost fan engagement, optimise their promotional strategies and inform content creation on TikTok.
TikTok For Artists features include insights on song performance (number of views, posts and creator engagements per track) and post performance (the number of views, likes, comments, shares and post completion rates).
TikTok has also launched its pre-release tool, which gives artists the ability to promote the forthcoming release of an album on TikTok. The feature will allow fans to pre-save that album directly to their Spotify or Apple Music library.
Tracy Gardner, TikTok's global head of music business development, said: "TikTok is already well known for being the world's best platform for music discovery and promotion, and with the launch of TikTok For Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level. We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform."
UK artist Jordan Adetunji, who has 650,000 followers, said: "TikTok For Artists is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts. And it’s brilliant that I can give access to my team who can also use the data to help us plan our campaigns."
Artists are able to provide account access to their artist teams and to label teams.
TikTok For Artists is now available in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, Argentina. It will be rolling out in other countries soon.
FOLLOW 
