Spotify is rolling out Notting Hill Carnival features ahead of the event this weekend.
A new film promo, Carnival Sounds: The Sounds of Notting Hill Carnival, narrated by DJ AG, explores the legacy of the iconic event and how Spotify continues to serve as a cultural bridge honouring Carnival’s roots.
The film celebrates the defining sounds – soca, reggae, dancehall and jungle – and features appearances from artists such as Gyptian to Shenseeea, Yung Bredda, YG Marley, Nia Smith and more.
Spotify is celebrating the sixth year of the partnership with Notting Hill Carnival. It has also launched Carnival Sounds, a dedicated hub where users can dive into Caribbean music, heritage and stories.
For the first time, Spotify has partnered with The Black Curriculum to curate a bespoke selection of audiobooks and podcasts within the hub.
We’re proud to host the Carnival Sounds hub as the ultimate destination for Caribbean music, heritage and stories
Safiya Lambie-Knight
Spotify has also introduced Carnival Sounds Sharecards, a mini Wrapped experience. Users will be able to see their top five tracks from these genres and create an interactive card to share with friends and family.
“We’ve been collaborating with Notting Hill Carnival for six years now, and it’s always incredible to be able to celebrate the influence and community of Carnival,” said Safiya Lambie-Knight, head of music, UK & Ireland at Spotify. “We’re proud to host the Carnival Sounds hub as the ultimate destination for Caribbean music, heritage and stories.
“It’s especially meaningful to be working with an organisation like The Black Curriculum, who champion the preservation and teaching of Black stories, in ways that are accessible and rooted in community. Notting Hill Carnival is a powerful expression of Caribbean identity, and it’s really rewarding to be able to support and elevate these voices ahead of Carnival weekend.”
