Spotify is rolling out music videos in beta to Premium users across the US and Canada.
A limited catalogue of music videos will be available to all subscribers in the US and Canada by the end of the month.
“This expansion gives millions more listeners access to a catalogue of official music videos, and also introduces new video formats like live performances and covers,” said a statement.
Spotify introduced music videos in beta to nearly 100 markets last year, including the UK.
Charlie Hellman, head of music, Spotify, said: “Music videos are often the moment when an artist’s world really clicks for a listener – when the song and the visuals come together and turn a stream into fandom. By bringing official music videos to Premium listeners in the US and Canada, we’re bringing a richer discovery experience to fans, and providing additional revenue for publishers and songwriters.”
The video catalogue is limited while the feature is in beta, but availability is set to grow quickly over the coming months.
Premium users in the US and Canada can now explore an initially limited catalogue of music videos from artists like Ariana Grande, Olivia Dean, BabyMonster, Addison Rae, Tyler Childers, Natanael Cano and Carin León.
Fans can also watch by genre and era via playlists like 90s Video Hits, Hip-Hop Throwbacks and Latin Party Hits.
A recent Burson survey found that more than 70% of users say more video content would enhance their experience on Spotify.
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