Spotify has launched the Upcoming Releases hub to highlight soon-to-be-released albums.
The hub is powered by Countdown Pages, a feature introduced last year. It provides users with personalised recommendations based on their listening history.
Located under the Search tab on mobile, fans can access the Upcoming Releases tile to browse personalised suggestions and the Top 10 global countdowns based on the number of pre-saves.
Countdown Charts are being rolled out on Spotify and Spotify For Artists social channels. Every Wednesday, the streaming giant will post an updated list of the top 10 Countdown Pages with the most total pre-saves globally
According to Spotify, Lorde is currently No.1 in the pre-save rankings with upcoming album Virgin, followed by Miley Cyrus’ Something Beautiful and Benson Boone’s American Heart.
Countdown Pages enable fans to preview tracklists, stream released singles, watch clips and find merch. On release day, a push notification will be sent to fans who have pre-saved the album, automatically adding the music to their library.
“We’ve already seen the success and momentum Countdown Pages can build,” said a statement. “Since launching in Summer 2024, 60% of major artists – including Charli XCX, Billie Eilish and Bad Bunny – have used Countdown Pages to drive pre-release hype with fans.”
“The Upcoming Releases hub is about celebrating what’s next in music, and Countdown Charts bring a whole new level of visibility to releases that fans are most excited about,” said Madeleine Bennett, senior director, head of global music go-to-market. “By ranking the top pre-saved releases globally, we’re giving artists a powerful new way to build anticipation and connect with their biggest fans in the lead-up to release day.”
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