SoundOn is upping its commitment to rightsholder protection.
Today, the platform has announced that it is expanding its partnership with automatic content recognition technology specialists ACRCloud to implement its newly-developed Derivative Works Detection service.
An official press release states that Derivative Works Detection “enables music distributors and music streaming platforms to identify copyrighted tracks in their catalogues, even when those tracks have been significantly altered through speed or pitch shifting.”
“Using advanced audio recognition, it ensures modified works are detected, supporting copyright compliance and proper monetization while protecting original creators' rights,” added the statement.
This will, in turn, build “an extra layer of anti-fraud detection into SoundOn” alongside ACRCloud's established approach to copyright compliance (such as pre- and post-distribution review of every track, a customer identification process including a photo ID requirement, and escalation to human review if required).
This ensures that the music flowing through SoundOn is original, authorised, and positioned to deliver long-term value for artists and rightsholders alike
Nichal Sethi, SoundOn
TikTok says the combination of ACRcloud's new pre-distribution technology combined with TikTok's robust in-house scanning technology will deliver a "best-in-class, industry-leading, multi-signal detection framework" reducing the risk of unauthorised uploads and helping ensure that content delivered to digital service providers is original, authorised, and trusted.
Speaking about the extended partnership, Nichal Sethi, head of SoundOn, EMEA, said: “SoundOn was built to support artists at every stage of their journey, from first release through to global success, combining distribution, promotion and audience development in one platform. As we continue to help hundreds of thousands of artists grow their fanbases and generate revenue both on and off TikTok, it's essential that we uphold the highest standards of responsibility across the ecosystem.
Sethi continued: “In combining ACRCloud's newest technology with our multiple in-house detection systems, we have developed a true best-in-class technology solution, enabling us to verify ownership and identify potential issues before distribution with the support of a trusted industry leader. This ensures that the music flowing through SoundOn is original, authorised, and positioned to deliver long-term value for artists and rightsholders alike.”
Tony Li, co-founder of ACRCloud, added: “We’re proud to partner with SoundOn to bring our automatic content recognition technology to a rapidly growing global distribution platform. By enabling accurate identification and verification of music at scale, we’re helping support a more transparent and reliable ecosystem for artists, rightsholders, and digital services alike.”
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