SoundCloud has partnered with Subtext, a texting platform that connects media companies, brands, artists and creators to their audiences.

“United by a shared commitment to supporting artists and creators, Subtext and SoundCloud are giving SoundCloud’s global community a powerful way to build deeper fan relationships and generate new revenue opportunities through personalised texting campaigns,” said a statement. 

Subtext is now part of the suite of benefits for SoundCloud Artist Pro users. 

Artists can launch their own Subtext line and text fans directly, sending one-to-many texts, plus one-to-one replies if they choose. While SoundCloud already enables direct messaging between artists and fans, this partnership adds a new layer by allowing artists to scale those personal connections via SMS. 

“Supported by a suite of tools, services and resources designed to strengthen artist and fan connections, artists can now better reach and nurture their audiences, and generate new revenue opportunities,” the statement continued. 

“SoundCloud is where community thrives – fans and artists connect directly, influence culture in real time, and shape what’s next in music,” said Devi Mahadevia, chief growth officer at SoundCloud. “Partnering with Subtext adds a powerful new layer to that connection, giving artists the ability to scale personal, one-to-one relationships through direct SMS messaging – all while protecting their privacy. It’s another way we’re helping creators build lasting fan relationships and grow their careers on their own terms.”

“By combining Subtext’s powerful SMS platform with SoundCloud’s cultural influence and vibrant artist community, this partnership is redefining how artists connect with their audiences,” said Mike Donoghue, CEO and co-founder of Subtext. “Subtext gives artists a direct line to fans – fostering authentic conversations, richer relationships, and new opportunities for monetisation.”

Subtext has existing partnerships with Sony Music, BMG and MTheory and artists such as Barbra Streisand, Djo, Jelly Roll and Idina Menzel. 

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