SoundCloud has partnered with elasticStage to enable Artist Pro users globally to sell vinyl.
Artist Pro subscribers can join the waitlist from today for the service with no upfront cost, and no minimum order requirement.
Once artists are approved for the service, the vinyl-on-demand service will allow them to pick tracks from SoundCloud, add credits and upload artwork to create the release. SoundCloud will create a web page for the vinyl and list it for sale.
In partnership with UK company elasticStage, SoundCloud will release and ship each record as orders come in and artists then get paid for every sale. Shipping is available to over 90 countries.
“Vinyl sales have surged over 300% since 2016, yet most independent artists have been excluded from this growth due to high manufacturing costs and logistical limitations,” said Eliah Seton, SoundCloud CEO. “At SoundCloud, we’re committed to helping artists thrive by providing new opportunities for connection and monetisation. This partnership is another step toward ensuring that every artist – no matter where they are in their career – has the tools to build a sustainable career.”
We’re committed to helping artists thrive by providing new opportunities for connection and monetisation
Eliah Seton
The elasticStage on-demand model means only the vinyl that is ordered is produced, with artists getting paid for every sale. The company will handle all processing, shipping and customer service requests.
“We created elasticStage’s on-demand vinyl technology to make physical music as accessible as streaming for artists and music fans everywhere,” said Steve Rhodes, elasticStage CEO and co-founder. “Records have been bringing fans closer to their favourite artists for decades, but today’s modern music creators are now shut out of the vinyl market by high costs and outdated practices – our mission is to break down these barriers so musicians can sell vinyl with zero cost or risk.
“SoundCloud’s artist-centric platform is a perfect fit for us, and we’re thrilled to be collaborating with them to help independent artists connect with fans and build long-lasting music careers.”
The partnership launches with vinyl from artists including AM.Radio, Blonde Maze, Diorvsyou, Kelcey Ayer and Raina Simone.
FOLLOW 
