SoundCloud and TikTok have agreed a new partnership that will see SoundCloud integrated into TikTok's music discovery feature, Add To Music App.
Add To Music App gives music fans the ability to save the songs they discover on TikTok to their preferred music streaming service. Since its global roll-out in 2024, Add To Music App has generated over a billion track saves –and many billions more streams – on music streaming services.
Add To Music App won in the Music Consumer Innovation category at the Music Week Awards this month.
SoundCloud has more than 400 million tracks from 40 million artists, including emerging artists and genres. The new integration will begin rolling out to all TikTok users, enabling them save the music they discover on TikTok directly to their Liked Tracks playlist on SoundCloud.
This launch coincides with the debut of Move Your Music, a new SoundCloud feature that allows users to easily transfer their music libraries – including liked songs and playlists – from Spotify, Apple Music, YouTube Music, Tidal, Deezer, and Amazon Music.
“TikTok and SoundCloud are the go-to platforms for tastemakers and early music discovery, consistently shaping the trends that drive music listening worldwide,” said a statement.
This integration helps turn casual listeners into lifelong superfans
Emmy Lovell
Emmy Lovell, SoundCloud’s global head of music, said: "SoundCloud has always been the go-to platform for discovering what’s next in music, from emerging artists to breakout genres. Partnering with TikTok makes it easier than ever for fans to save the songs they love and stay connected with the artists behind them. This integration helps turn casual listeners into lifelong superfans while strengthening our commitment to fueling the next generation of music culture."
Lindsey Kelt Zikry, TikTok's global product partnerships lead, said: "Tens of millions of TikTok users take advantage of the Add To Music App feature to save the music they discover on TikTok to their favorite streaming platform. We are thrilled to be partnering with SoundCloud – the leading platform helping artists to bring their music from concept to audience – to support emerging and aspiring artists in reaching new fans and superfans on TikTok."
Add To Music App appears as a button that says ‘Add Song’ next to a track name at the bottom of a TikTok video in the For You Feed. Users can also use the Add To Music App feature from an artist's Sound Detail page.
Subscribers can read our new interview with SoundCloud’s Emmy Lovell.
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