Fan data start-up Openstage has launched Fanbase API, a toolkit that enables artists to build fully customised fan apps powered by their data.
Fanbase API enables artist teams to create a community app to suit their campaign and branding, such as a gamified fan world where show attendance, streams and social invites all earn rewards, or a city-wide scavenger hunt tied to an album drop.
"Artists aren't just musicians, they're world-builders," said Rob Abelow, chief product officer of Openstage. "They define the aesthetic, the community, and the experience fans step into. Fanbase API is the infrastructure to make that world real and owned. Your fans log in to your world, not someone else’s. Their data belongs to you. And the more they engage, anywhere, the smarter and more personal that world becomes. This is what it means to truly own your fan relationships."
Earlier this month, Yungblud launched YBHQ to a limited number of founding members.
This is what it means to truly own your fan relationships
Rob Abelow
“YBHQ is designed from the ground up in Yungblud's own visual language with interactive elements built specifically for his community,” said a statement. “Every action fans take earns them new rewards, access and status. The initial roll-out saw overwhelming demand, reinforcing the growing appetite for deeper, artist-owned fan experiences that go beyond passive consumption.”
Gorillaz used Fanbase API to launch their reimagined Kong Studios virtual world. Inside, fans check in through Rosemary, a cartoon receptionist, and every answer logs directly into their Openstage fan profile.
Kong Cards (digital wallet passes) unlock early access to tickets, content, and new rooms within the studios. It’s designed as a fully branded, fan-aware experience to feel like part of the Gorillaz universe.
Fanbase API handles fan identity and log-in, membership tiers, recurring payments, comments, gating controls and wallet passes, as well as experience points, levels and badges that make fan progression visible.
Every interaction – inside the artist's custom experience or across streaming, social and live – feeds back into a unified fan data graph available to users on Openstage.
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