Merlin has partnered with Coda Music, a new platform that has set out to redefine how fans connect with artists and discover music.
Through the agreement between Coda Music and the independent sector’s digital music licensing partner, members’ premium music catalogue will help to power the platform’s to drive deeper fan engagement and community-driven music discovery.
Coda Music aims to bridge the gap between traditional streaming services and social communities.
“Coda Music is reimagining streaming as an interactive, artist-led experience, where fans discover music through community-driven recommendations, discussions and exclusive content,” said a statement. “The platform’s unique social ecosystem enhances discovery while allowing artists to cultivate more meaningful relationships with their audiences.”
“We’re thrilled to partner with Merlin and ignite a new movement of music experiences,” said Randy Fusee, founder & CEO of Coda Music. “Independent music is built upon community. In the same fashion, we built Coda Music to foster enhanced connections between independent artists and their fans. With Merlin’s community of leading independent rights-holders, we can provide fans with an array of incredible music while artists benefit from a direct line to superfans. This partnership is about redefining what it means to discover, share, and celebrate music in the digital age.”
This partnership offers a truly immersive and interactive music experience
Jeremy Sirota
Artists can engage with fan communities, including sharing exclusive behind-the-scenes content. Coda Music also introduces fan-driven discovery, where users follow both artists and fellow fans. The platform’s Music Personality Profiles track user preferences, making it easier for listeners to find new favourites while connecting with like-minded fans.
Jeremy Sirota, CEO of Merlin, said: “Merlin’s mission is to create new opportunities to help independents reach their full potential. This partnership offers a truly immersive and interactive music experience – not only to amplify the reach of independent music, but deepen the connection between artists and their fans in ways never before imagined. Randy and his team are building something truly special, and we’re thrilled to be part of this exciting journey.”
Ryan McWhinnie, VP of business and legal affairs at Merlin, said: “Coda Music has an exciting vision to change the way that artists and fans interact. By combining Merlin members’ premium and diverse music with a dynamic social platform, Coda Music wants to create a future where engagement and conversation is as integral to the music experience as listening to the songs themselves.”
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