Merlin has partnered with karaoke technology company Singa, in a deal which will make thousands of original master recordings available on the platform.
“This historic deal marks a major leap forward in the evolution of karaoke, transforming an analogue pastime into a modern, high-quality, rights-first digital experience,” said a statement.
Merlin is the digital music licensing partner for global independent labels and distributors,
Through this partnership, karaoke singers at home and in Singa-powered venues worldwide are able to perform along with the original masters of songs from Merlin’s global membership. It means access to more songs, greater variety and an experience powered by the original master recordings, rather than reproductions or soundalike versions.
For Merlin members and their artists, the partnership unlocks new revenue streams. It follows a recent licensing deal with Warner Music across both recordings and publishing.
Merlin is helping us bring a broader and more diverse catalogue to karaoke, while ensuring that more revenue goes back to the artists and songwriters who deserve it
Atte Hujanen
According to the announcement, the collaboration “underscores a shared commitment to innovation, transparency, and fair value for creators”.
“Independent artists and labels have passionate fans among karaoke singers, many of whom haven’t had the chance to perform their favourite deep cuts,” said Atte Hujanen, co-founder and CEO of Singa. “Now, thanks to our proprietary technology and this partnership, they can sing along to high-quality, original recordings. Merlin is helping us bring a broader and more diverse catalogue to karaoke, while ensuring that more revenue goes back to the artists and songwriters who deserve it.”
“This partnership is about unlocking new opportunities for independent music and maximising a space that has an immense impact on music discovery,” said Jeremy Sirota, outgoing CEO of Merlin. “Merlin’s mission is to empower our members to own their digital future. By working with innovative partners like Singa, we’re creating new revenue streams for our members and ensuring their artists’ work is valued properly.”
FOLLOW 
