Marketing platform SongTools has formed a strategic partnership and full integration with LabelWorx, the distribution partner for independent electronic and dance music labels.
Designed to simplify the modern music marketing workflow, SongTools offers automated playlisting, one-click digital ads, landing pages, SEO and data-driven insights.
LabelWorx artists, managers and labels will now have access to advanced marketing technology from within their existing workflow.
The new integration adds SongTools’ full suite of automated marketing tools – including playlist outreach, digital ad deployment, smart links and real-time performance analytics – directly into the LabelWorx platform.
LabelWorx’s roster includes labels such as Catch & Release (Fisher), Solid Grooves (Michael Bibi, Pawsa), Artcore (Indira Paganotto), Bedrock (John Digweed), Black Book Records (Chris Lake) and Hellbent (Cloonee).
Our mission is to democratise access to impactful, data-driven marketing tools
Danny Garcia
“LabelWorx has long been at the heart of the independent music ecosystem, especially within the electronic scene,” said Danny Garcia, CEO of SongTools. “Our mission is to democratise access to impactful, data-driven marketing tools – and partnering with LabelWorx allows us to deliver on that promise for thousands of forward-thinking creators across the UK and beyond.”
SongTools says it levels the playing field by making enterprise-level promotional tools accessible to creators of all sizes.
“Through integrations like this, SongTools is eliminating the technical and financial barriers that have historically made it difficult for independent artists to scale,” said the statement.
“We’re constantly looking for ways to offer more value to our label partners,” said Dominic Kerley, VP of artist, content and labels at LabelWorx. “This integration with SongTools gives our users direct access to powerful, time-saving promotional tools right where they work. It’s a win for artists, a win for labels, and a major step forward in streamlining the release process.”
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