Hook has closed $3 million in additional funding, bringing its total funding to $6m.
The licensed platform enables users to easily and legally remix songs by top artists while earning income.
The round includes new investments from Khosla Ventures, Kygo's Palm Tree Crew, and the Raine Group, alongside continued support from existing investors, including Imaginary Ventures, Steve Cohen's Point72 Ventures, KSHMR, and Waverley Capital, co-founded by former Warner Music Group CEO Edgar Bronfman, Jr.
With an estimated 40% of music consumed on social media coming from remixes and mash-ups, often created without proper licensing, Hook provides a legitimate solution for creators while ensuring that rights holders maintain control and monetisation of their content.
"We have built music's new ecosystem, where creativity and rights can finally coexist,” said Gaurav Sharma, founder & CEO of Hook. “For too long, the industry has been stuck choosing between protecting artists' rights and enabling creative expression. Hook creates a future where fans and creators can freely express themselves, artists and labels can properly monetise their work, and the entire music community thrives together. This isn't just about fixing a broken system – it's about building the foundation for music's next chapter.”
The new funding will accelerate Hook's marketing efforts and strategic hiring, with a focus on user acquisition.
The platform is a specialised AI-powered tool for creating and distributing licensed remixed music content in short-form formats.
"We are incredibly excited to invest in Hook and support its mission to innovate how artists and creators engage with their work and interact with their fans,” said Michael Diaz, CEO of Palm Tree Crew. “We look forward to working with and supporting Gaurav and his team on this journey.”
We have built music's new ecosystem, where creativity and rights can finally coexist
Gaurav Sharma
In four months, the company has teamed with 16 music partners and features music from over 1,200 artists such as Justin Bieber, Teddy Swims, Blond:Ish, Playboi Carti, Ty Dolla $ign, Kshmr, Hardwell, Swae Lee, Big Sean, Migos, Soulja Boy, Sadie Jean, Jaden Smith, Killer Mike and Cash Cobain to create authorised remixes from their songs and catalogue.
Hook’s commitment to ethical AI practices includes never training algorithms on artists' music, an approach that has earned it industry recognition with Universal Music Group including Hook in its MusicForAI initiative as an approved, ethically-sound AI platform.
Since the app’s launch in October 2024, Hook has expanded its features for music fans with better discovery and recommendations, and improved music remixing and video editing tools.
To support the music creator economy, Hook is pioneering short-form music monetisation through its new creator monetisation program. Music creators can now earn money based on engagement, referrals and bonuses.
Additionally, artists can now promote their catalogue through on and off-platform promotions and remix challenges that allow creators and fans to interact with music in creative ways and win prizes.
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