Fan community platform Levellr has launched an AI social listening tool designed to unlock real-time insights.
Levellr helps artists and brands shift their focus to direct-to-fan engagement in spaces they can own and control.
Built specifically for Discord, the tech firm’s AI solution is being used by over 50 enterprise customers and is now analysing more than 10 million platform messages a month from hundreds of communities totalling more than seven million Discord members. It will help artist teams understand what fans are saying, feeling and getting excited about.
Unlike traditional social media analytics, which focus on surface-level metrics like likes or follower counts, Levellr’s approach decodes the emotional and behavioural signals that drive fan loyalty and long-term value.
In just the last month alone, Levellr’s tool surfaced more than 25,000 unique fan discussion topics, ranging from album theories and artist preferences to tour wishlist cities and fan hobbies, enabling artists, labels and brand teams to act on what’s driving fan communities.
“Superfans are the engine of the music business – but until now, truly understanding them has been guesswork and time-consuming,” said Taz Sharp (pictured), music lead at Levellr. “This tool changes that. We’re turning chaotic Discord chat into a goldmine of insight – showing not just what fans are saying, but what they care about. It’s a whole new way to build connection, loyalty, and smarter strategies.”
Superfans are the engine of the music business – but until now, truly understanding them has been guesswork and time-consuming
Taz Sharp
Developed with global music companies, the feature leverages large language models (LLMs). It analyses millions of public fan messages, tagging key themes, tracking emotional tone and highlighting emerging trends to help inform campaigns.
Scott Halliday-Dillon, founder of FourFour Digital, said; “With Fred Again.., so much of what we do is about creating real-time, meaningful moments with fans – whether it’s a surprise drop or a live stream turning into a rave. Levellr’s new tool gives us a way to actually understand how those moments are landing, as they’re happening. It’s a game-changer for any team trying to stay tapped into fan sentiment and make fast, informed decisions without losing the emotional connection.”
The AI tool is already used by teams at Universal Music Group, Warner Records and other leading clients across music, gaming and consumer brands.
The launch follows Levellr’s recent £1.75 million funding round, as the company expands its team and technology to support direct-to-fan communities. The company also works with Epic Games, Google and a range of independent artists.
PHOTO: Bennie Curnow
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