Feed.fm has teamed with Warner Music Group as the launch partner for Feed Clips, which enables digital platforms to integrate song clips from major label catalogues.
The collaboration brings together Feed.fm’s technology and WMG’s catalogue – which spans both Warner Chappell Music and Warner Recorded Music – to make it easier for developers to integrate fully-licensed song clips.
“With this partnership, Feed.fm becomes the world’s foremost music technology provider offering a complete end-to-end solution for music clips that includes licensing, curation, and in-app experiences delivered via a secure API,” said a statement.
The Feed Clips music API also gives WMG and its artists and songwriters a way to bring music into social platforms to boost music discovery and fandom. “It expands discovery into new apps where fans are creating with music, unlocking scalable reach and deeper cultural relevance across the digital landscape,” added the statement.
For rights-holders like WMG, Feed.fm aims to provide new avenues for music discovery and monetisation. For developers, the product offers a turnkey system with curated content, full API support and built-in usage reporting.
"We’re excited to work with Feed.fm to bring music to more experiences,” said Rachel Scarpati, VP, business development & digital strategy, WMG. “This partnership is another step toward building a more innovative music ecosystem that fuels creativity, discovery and genuine connection.”
“WMG is a forward-thinking partner, and we’re proud to collaborate with them to power music in new and innovative digital experiences,” said Jeff Yasuda (pictured), CEO and founder of Feed.fm. “As music becomes a core layer of connection in social environments, this partnership helps us bring artists, developers, and fans into closer synergy.”
