Feature.fm has announced a series of new and renewed enterprise partnerships across the independent music ecosystem.
The music marketing and fan data platform has secured partnerships with Concord, Reservoir Recordings, A24 Music, Horus Music, EmuBands, Nashville Harbor Records & Entertainment, Big Machine Rock, Curb Records, Wildlife Entertainment, Artlist, Metropolitan Groove Merchants, Silverback Music, Thirty Tigers and Big Loud Rock.
The company said the agreements “reflect accelerating adoption of Feature.fm’s marketing infrastructure among independent labels, distributors and artist services companies seeking scalable tools for release campaigns, fan data capture and measurable performance”.
First-party fan data has become a critical component of long-term artist development, the company added.
“Many of the leading companies in the independent music ecosystem are choosing Feature.fm to support their artists and teams,” said Dan Sander, chief commercial officer at Feature.fm. “It’s the most exciting time in history to support the explosion of independent artists. We’re proud to power marketing infrastructure and workflows for some of the most forward-thinking companies in the industry.”
It’s the most exciting time in history to support the explosion of independent artists
Dan Sander
Concord – which supports more than 125,000 artists and songwriters, composers and playwrights – is leveraging Feature.fm to support digital marketing campaigns across its roster.
“Managing releases across multiple labels and artist teams requires both flexibility and structure,” said Fred Gillham, COO, Concord Label Group. “Feature.fm combines advanced marketing capabilities with the enterprise-level account framework we need to execute campaigns efficiently across our organisation.”
A24 Music, the music arm of independent entertainment company A24, has incorporated Feature.fm into its marketing workflows to support releases and fan engagement across its growing music catalogue.
Reservoir Recordings is also utilising the platform to support both frontline releases and catalogue marketing initiatives.
“Reservoir Recordings has diverse marketing needs for our frontline releases and catalogue artists,” said Rell Lafargue, president and chief operating officer of Reservoir. “Forging this partnership with Feature.fm allows us to meet those needs with fully integrated services and a streamlined process. Their tools enable us to provide bespoke services across our roster and effectively engage our artists’ fans.”
The partnerships are driven by features including first-party fan data ownership; pre-save and release automation; structured multi-team account management; campaign performance measurement; and cross-platform fan acquisition.
The company now supports nearly 550,000 artists annually and continues to expand its role as marketing support for the independent sector.
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