Bandcamp has launched a music discovery experience for a monthly subscription.
“Bandcamp Clubs offer a curator-led space – no algorithms, just discovery guided by trusted voices – for Bandcamp users to take a deep dive into music discovery, exploring new artists across genres and connecting with communities through monthly record selections, artist interviews and listening parties,” said a statement.
Bandcamp Clubs has launched with four themed clubs: Dance Around the World (international music) curated by Jamz Supernova; Jazz-Ish Jazz Club (global jazz) curated by Tina Edwards; Kosmos Klub (electronica and more) curated by Ajay Saggar; and The Hard Stuff (heavy music) curated by J Bennett.
“Bandcamp Clubs are the latest way to directly support artists on and participate in a community around music on Bandcamp,” said Dan Melnick, general manager at Bandcamp. “Vibrant music scenes are made up of DJs, journalists, fans, and artists, and Bandcamp Clubs reflect that. Instead of algorithms, fans get human-curated picks from some of the best DJs and journalists in their respective areas, exclusive interviews with artists, and community listening parties. As always, artists are paid fairly and sit at the heart of the experience.”
Bandcamp Clubs are the latest way to directly support artists on and participate in a community around music on Bandcamp
Dan Melnick
Each month, included as part of the club experience, members will unlock a curator-selected record, an exclusive artist interview and a live listening party. With a subscribe-to-own model, every record that is shared through a club is permanently added to a member’s Bandcamp library.
Following the launch with four themed clubs, Bandcamp said there are more themes and curators to come.
A monthly subscription is $13 including a monthly record to keep forever, a live listening party and an exclusive interview with the artist.
Each club’s curator will host the mid-month listening session, giving members a chance to connect with fellow fans, as well as these music experts themselves.
“As Bandcamp’s newest initiative, Bandcamp Clubs builds on the company’s mission-driven ethos to support independent artists, expanding its ongoing efforts that have long championed the creative community,” said a statement.
Bandcamp Fridays, which was launched in 2020 to assist artists during the pandemic, continues to grow in popularity. It has raised over $140 million for artists since its establishment.
ARTWORK: Joey Yu
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