Apple Music and TikTok have unveiled Play Full Song, a new music discovery experience.
The innovation follows Ole Obermann’s move to the tech giant from his TikTok role as global head of music last year.
With the new feature, Apple Music subscribers can now access full-length tracks that they discover on TikTok, without leaving the TikTok app.
Fans who discover a song on their For You Page or Sound Detail Page can tap the Play Full Song button to open up an Apple Music player and listen to the song in its entirety. From there, Apple Music subscribers can continue listening to a personalised stream of recommended songs.
Users can also save their favourite songs to Your Music and add them directly to their Apple Music playlists.
Built using Apple’s MusicKit, full-length song playback takes place on Apple Music, so streams are paid within the Apple Music service, supporting artists and rights-holders.
The feature builds on TikTok's Add To Music App, which was launched to help artists and fans convert discovery on TikTok to a playlist save in Apple Music and other streaming services. Play Full Song goes a step further to help artists reach their fans with an immediate full-length listen in addition to the playlist add.
TikTok is where music discovery and culture move at the speed of the community
Tracy Gardner
“Tapping into the music you love should feel effortless,” said Apple Music's co-head Ole Obermann. “With Play Full Song, Apple Music subscribers can move easily from discovering a track on TikTok to listening to it in full instantly, without breaking the flow. This integration not only makes it easier for fans to discover, listen to, and engage with the artists they love, but also creates a powerful new pathway for artists – turning moments of discovery into deeper connection and sustained engagement in one simple, seamless experience.”
TikTok and Apple Music are also introducing Listening Party, a new feature designed to bring artists and fans together around music. It offers a more social way to experience music while aiming to deepen the connection between artists and their communities.
“TikTok is where music discovery and culture move at the speed of the community,” said Tracy Gardner, global head of music business development at TikTok. “Thanks to Apple Music, Play Full Song gives fans a seamless way to go from discovery to full-length listening, and Listening Party provides a shared place to experience music together in real time. It’s all about bringing artists and fans closer, and turning shared moments into lasting connections.”
Play Full Song and Listening Party are rolling out worldwide over the weeks ahead.
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