Warner Music Central Europe’s brand partnership team has partnered with Machine Shop Entertainment to bring Haribo on board for Linkin Park’s From Zero World Tour.
A limited edition fruit gummy mix will be available at merchandise stands during the 2025 tour stops in Germany, USA, UK, the Netherlands, Switzerland, Italy, and France.
In Germany, the Haribo Linkin Park Mix will also be available at a pop-up bus during the tour.
Bettina Dorn, vice president artist & brands, Warner Music Central Europe, said: “Linkin Park and Haribo share something truly special: their iconic status and the deep emotional connection they have with fans across generations. This shared strength was the starting point for a collaboration that goes far beyond traditional co-branding. At Warner Music Central Europe, it was especially important to us to create a partnership that feels authentic – both for the band and for the fans."
“In the band, all of our families have always loved Haribo,” said Linkin Park founding member Mike Shinoda. “When the opportunity arose to create our own signature gummies, we couldn’t wait to create shapes and pick flavours that would best represent the six of us.”
Nina Schmidt, director of Marketing at Haribo, said: “A request from global stars like this one is very special for us too. We are thrilled that Linkin Park have asked us to create their signature gummies.”
Photo Credit: Mark Fiore
