Lickd has launched a platform that enables brands to legally use chart-topping music at scale for organic social media content on TikTok, YouTube Shorts, Instagram Reels and Snapchat.
Lickd, which established itself as a mainstream music licensing for content creators, is now providing brands with the opportunity to legally and easily incorporate mainstream music into their campaigns.
“With catalogue from Universal Music and BMG already available on the Lickd For Brands platform, alongside the world’s biggest publishers, there is real major music industry buy-in to solving this problem, at scale,” said a statement.
The platform’s debut comes amid a wave of high-profile copyright infringement lawsuits against certain brands by major labels and publishers, including Crumbl, DSW, Gymshark, Bang Energy, Marriott Hotels, multiple NBA teams and many others.
By collaborating with the biggest names in the music industry, we’re enabling brands to create standout social content with complete peace of mind
Paul Sampson
The viral, short-form series Life on Film recently used Lickd’s platform to incorporate Tondo by Disclosure, owned by Universal Music Group, into a branded episode for their client, L’Oréal.
The producers behind the show, Christian Baiocco and Grant Weintrob, said: “We couldn’t believe how simple and fast it was to use Lickd’s platform. We’ve shied away from licensing mainstream music for branded social content before because we know how painful, slow and frustrating the process is. This tool cut through all of that, letting us focus on the creative work, confident we had full rights clearance in place. The use of mainstream music like Disclosure’s Tondo elevated our content and made for a very happy brand partner in L’Oréal. It’s a total game-changer.”
Paul Sampson, CEO of Lickd, said: “For too long, brands have had to choose between producing mediocre content with generic music or risking costly lawsuits by using tracks without permission. Our platform eliminates this dilemma. By collaborating with the biggest names in the music industry, we’re enabling brands to create standout social content with complete peace of mind.”
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