Eighty-two weeks after his introductory full-length album, Are We There Yet?, debuted and peaked at No.17, indie/pop singer/songwriter James Marriott’s second album, Don’t Tell The Dog, storms to a No.1 debut.

Dedicated to his childhood canine, Jasper, the album’s first week consumption of 14,528 units (5,357 CDs, 5,140 12-inch vinyl, 316 cassettes, 1,770 digital downloads and 1,945 sales-equivalent streams) is 185.65% above Are We There Yet?’s first frame of 5,086 units, and is testament to how media-savvy Marriott is.

Although ...